Unhype

Last month, my buddy over at NayoSmart called me and asked if I want to check out their new backpacks. A few days later the courier arrived with a huge package. Inside I was surprised to find six backpacks. Each different from one another.

NayoSmart is a fresh, cool brand that is addressing the needs of digital nomads who want to travel or commute with their backpacks.

What all these backpacks have in common is they're designed to be both minimalistic and utilitarian.

I've used these six backpacks with my buddy for a month.

All versions have an external USB port for charging. How it works is, you put a power bank inside your backpack and connect it to the port using a short cable that is supplied with a backpack. Then you can charge your phone from the external port. Comes very handy during travel, I've used it at airports a bunch of times already.

Nayo Almighty

Nayo Almighty is a backpack designed for longer journeys. It has lots of compartments to pack your stuff in. It comes with additional toiletry/accessory bags included.

The Almighty has become my main travel backpack right now.

I love its size and how it feels on my back. Even if it's fully-loaded my back doesn't start hurting.

Its lightweight makes it ideal for carrying loads over long distances! Its comfort ensures you won't feel any tiring out. The straps keep your backpack in place. The bag can be used on both mountain and desert hiking or for traveling to different places. Its durability ensures your backpack will last. I personally believe the Almighty is one of the best travel packs out there

Features

  • Multiple compartments
  • Can handle heavy weights
  • Weather-resistant
  • External USB Charging port
  • Ergonomic harness
  • Quality SBS zippers
  • Top pocket for easy access
  • Insulated side pocket for storing a bottle
  • Solid metal handle for carrying the backpack in your hand
  • Hidden, zippered back pocket for valuables
  • Each strap has a tiny pocket
  • The chest strap includes a whistle
  • The left strap includes a sunglasses holder
  • Has a rear-strap for attaching to a suitcase

Nayo Acme

Acme is a stylish backpack that is smaller. It looks totally rad and includes a front element that looks like leather, but it's synthetic.

It's a backpack that I would take to a meeting with a client.

Features

  • It has a very slick design and looks professional
  • Contains an additional zipper, which allows expansion for a 50% bigger size
  • Made of durable, waterproof materials
  • You can wear it like a back or like a briefcase — it has a side carrying strap
  • External USB port
  • A side-pocket to carry a bottle
  • Swift, ergonomic design
  • Back padding that protects your valuables
  • Includes a card pocket in the left strap
  • A hidden zipped pocket in the back
  • Contains a strap for attaching to a suitcase in the back

Nayo Defensor

The Defensor is Acme's big brother. It's less fashionable, but bigger and looks more professional. You can pack a bit more inside. It's not as fancy but more utilitarian.

It has a TSA locking zip, slash-proof fabric, and hidden pockets to prevent stuff being stolen.

Features

  • Opens like a suitcase
  • Materials are durable and waterproof
  • Has a ton of pockets for your gadgets
  • External USB charging port
  • TSA lock for extra security
  • Solid, reversed SBS zippers
  • Side-pocket for a bottle
  • Small pocket on the shoulder strap for cards
  • Metal handle for carrying with your hand
  • A reflective strip, so you're visible in teh dark.
  • Slash-proof materials
  • Can be transformed into a suitcase

Nayo EXP

Also known as the Nayo Expendable Travel Backpack. It's a 25 liter backpack that can be expanded to 40 liters using the included zip. It's a solid backpack for everyday carry, but can also be a great travel-commuter backpack for business trips.

Features

  • Low-key design that doesn't attract attention
  • Has a TON of compartments where you can put everything
  • Opens like a suitcase
  • Durable and water-resistant materials
  • External USB charging port
  • Quality zippers
  • Small enough to fit as a carry-on on flights
  • A whistle in the front harness
  • Hidden back-pocket for documents
  • Pockets in front-straps
  • Backstrap to attach to a suitcase

Nayo Anti-theft Shell

The anti-theft shell is awesome if you're often traveling to shady places. It has a TSA certified lock and a slash-proof material. It's super-well padded too.

It's the smallest backpack of them all, but it's the most ergonomic.

Features

  • Opens like a suitcase
  • Made of strong, waterproof materials
  • TSA approved lock on the top
  • Lots of hidden compartments
  • External USB charging port
  • Solid reversed zippers
  • Hidden bottle pocket
  • Pockets on each shoulder strap
  • A soft handle to carry the backpack using your hand
  • Earphone port
  • Has a rear-strap that allows attaching to a suitcase

Nayo Rover

The Rover is a general backpack made out of a weird synthetic material that is the most waterproof of them all.

This backpack is designed to sustain EXTREME weather conditions. I was walking back home and it started to rain violently. I was soaking wet. At home, I discovered that there wasn't a single drop of water inside the backpack.

The material is weird. It feels like a plasticky-silicony thing, but it really protects your stuff from rain.

Apart from that, it's just a solid all-arounder.

Features

  • Many compartments in and outside
  • Super-waterproof materials
  • High durability
  • External USB charging port
  • Very ergonomic design
  • Quality reversed zippers
  • Includes a top-pocket
  • The front harness includes a whistle and a compass
  • A side-pocket for water
  • A rear-pocket for documents
  • Each shoulder strap sports a small pocket
  • A padded handle for carrying the Rover with your hand
  • A rear strap for suitcase attachment
  • Got a vertical zipper for quick access to an inside pocket

Last words

To be honest, all these backpacks are pretty amazing. It's hard to recommend one because everybody's needs are different. I will definitely be keeping the Nayo Almighty and it will become my main traveling backpack.

If I could buy a few of them, I would get:

NayoSmart is often running discounts and promotions so be sure to keep track of their website. Right now they are selling them at like 30% off which is pretty cool. You can't really find anything that is close to this quality at this price range at Amazon. And trust me, I've tried a lot of backpacks in my lifetime.

Namecheap is the best domain registrar bar none. Good prices, free domain privacy, no upselling, and no scams.

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Btw, please never use GoDaddy. They are the worst. I should probably write a separate piece on why GoDaddy is absolute garbage.

Alright, so you've chosen your domain name already? Now you just have to register it. Easy enough. Go to Namecheap and check your domain's availability.

I've decided to go with woodwaker.com for my new niche site and, just as expireddomains.net was claiming, it's available. I'm going to add it to my cart and pay for it. I've had an account with Namecheap for 10+ years. You'll probably need to create one and add your personal details before buying. Put your real personal data in, as only this way you will legally own this domain name.

Be sure to click "auto-renew" and enable your free Whois guard.

Once the domain is purchased, you can click "Manage" to proceed with configuring the nameservers.

You need to change the first option to "Custom DNS." I'm using Cloudflare, so I'm putting the nameservers appointed to my account here. Check the Cloudflare setup tutorial for more information.

That's it! You bought your own domain name and it's fully configured at the registrar.

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Grammarly changed the way I create content and communicate online entirely.

My dyslexia

I have a severe case of dyslexia. Being dyslexic sometimes makes your life tough. Really tough.

Dyslexia is a weird condition for me to deal with because a big part of my job revolves around writing. It's more difficult when letters jump around your screen. I don't mind the challenge, though. 

Sometimes I feel that my mind is going faster at writing than my hands are. It also makes it more challenging to read. Hence I usually listen to books.

I skip over letters. I omit words. Sometimes I combine them together without making sense.

Usually, after I type a complex word, I know it's wrong. I often have all the letters right, but they are in the wrong order.

The problem with old-school spell-checkers like the one in Microsoft Word is they don't understand the meaning of your sentences. You will often end up with the words spelled out correctly, but the whole sentence won't make sense.

Enter Grammarly

Grammarly is a cloud-based spelling and grammar checking tool that uses machine learning to understand what you're writing.

They have a forever-free version, that is actually pretty darn good.

The premium version is un upgrade and will cost you $11.66 per month (if you pay annually).

Grammarly is the most popular spelling and grammar checking tool on the Internet right now.

What's all the hype about anyway?

To put it simply, Grammarly checks your writing for errors. The free version fixes typos, grammar, and punctuation. The premium version boasts an improved grammar engine, best writing practices, and plagiarism checks.

Grammarly has some really cool features:

  • It works with almost any website opened with Google Chrome via its extension. Yes, it works with emails, social media, and WordPress editor.
  • It checks for plagiarism. Super-important if you're outsourcing your content.
  • They offer a Microsoft Word plugin.
  • It works with Google Docs now.
  • It has a built-in thesaurus.
  • Right now, its proofreading engine consists of over 400 grammar checks.
  • It works on mobile via the Grammarly Keyboard

Why the quality of your writing is important

The difference between excellent writing and bad writing is enormous. Grammar is not just a set of rules for communicating; it is the very core of the language.

Grammar is a cornerstone to any language, but often it isn't taught well in school. To write well you have to be creative, clear, and concise. Use words that are both strong and direct. This all will help you stand out.

From helping to explain the difference between words or identifying grammatical errors you might be making, this tool will help you correct the grammar in all of your writing.

The free version

The free version of Grammarly will be good enough for most users.

It checks your spelling, punctuation, and basic grammar. Much better than your average spell-checker.

You can even choose which dialect you're using. There's American, British, Canadian and Australian English.

Grammarly will also guide the general outcome of your article.

It's already a pretty impressive set of options:

  • Audience: general, knowledgeable, expert
  • Formality: informal, neutral, formal
  • Domain: academic, business, general, technical, casual, creative
  • Tone: neutral, confident, joyful, optimistic, friendly, urgent, analytical, respectful
  • Intent: inform, describe, convince, tell a story

The premium version

Premium is just way better in every way. It has hundreds of clever grammar and style checks, more ways to interact with your devices like the Microsoft Word plugin, and plagiarism checks.

I think for most people, the free version will be enough.

You should only get the premium if you're one of these people:

  • You have dyslexia, like me, or just make a lot of mistakes and typos
  • You're a writer by trade and you want to deliver higher quality stuff to your editor
  • Your core business is creating content and making it better is crucial
  • You're not an English native speaker and need any help that there is
  • You hire content writers and want to check for plagiarism

Should you get Grammarly?

My dyslexia is a serious problem, and I've tried all grammar-checkers available on the market:

  • Ginger
  • WhiteSmoke
  • After the Deadline
  • ProWritingAid
  • Hemingway

So far nothing comes close to Grammarly premium.

It's like having a real-life editor looking over your shoulder as you write. Almost. I don't think I would be able to write the content for this site without Grammarly.

If you're on a budget, just sign up for the free account and check out their Chrome plugin. Pretty sure you won't be disappointed.

Examples of how good Grammarly really is

Future conditional


Verb tense


Missing comma after the introductory clause


Missing comma


Comma splice


Missing verb


Parallelism problem


Adverb placement


Colloquialism


Passive voice


Double subject


Using Cloudflare as your reverse proxy might be the best decision you will ever make. Free CDN, SSL, caching, protection against malicious traffic, and other benefits await your website.

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So you've got your domain name and your hosting. Right now, it doesn't matter if your website is already online or not. The procedure is very similar either way.

How Cloudflare works?

Cloudflare is a reverse proxy server, which is a server that is a bridge between your visitors and your original web server. The goal of having a reverse proxy server is increasing speed, uptime, and security. You can more easily understand how a reverse proxy server works by looking at this simple graph:

Typically, requests from the users of the Internet go directly to the webserver. As you can see on the chart above, in case of using a proxy server, all requests will go through a middle-man. The user will never directly connect to the webserver. They will not even be able to know the origin IP of the website they are visiting. All requests will be handled by the reverse proxy, both ways. It sounds like it adds additional overhead, but actually, it has a ton of benefits.

Benefits of using Cloudflare

Global CDN

Deliver dynamic and static content super-fast from Cloudflare edge servers. Over 200 data centers around the globe.

Load balancing

Once your website gets wildly popular and starts using massive resources, one server won't suffice. The next step is distributing your user's requests across a pool of servers, all managing requests for the same website. This is where a reverse proxy comes into play. It offers a load balancing solution that can spread the traffic cleverly between your origin servers and prevent any server from being overstressed. We're talking about websites that are getting millions of views daily. Typical niche site owners don't have to worry about this stuff.

Firewall

Cloudflare's web application firewall (WAF) protects all its customers from dangerous attacks like XSS, forgeries, SQL injections, and more. The cool thing is that if an attack is performed against a single customer, the firewall learns about it for everyone's benefit.

Advanced DDoS Attack Protection

One of Cloudflare's specialization is protection against distributed denial of services (DDoS) attacks. With a reverse proxy in place, you will never reveal your real origin server's IP to the attackers. Cloudflare implemented several smart tactics for detecting and mitigating DDoS attacks.

Caching

A reverse proxy is also able to cache static content, which results in better performance. DNS servers cache records for quicker lookups, CDN servers cache static content to lower latency, and web browsers cache HTML content, JS files, and pictures.

Free SSL encryption

Have your https easy, free, and fast. No need to play around with Let's Encrypt or pay for certificates anymore. Computing encryption at the reverse proxy level also puts much less stress on your origin server.

Speed improvements

Cloudflare supports advanced functions like script minification, file compression, and much more.

DNS

Cloudflare owns one of the fastest DNS networks in the world. The famous 1.1.1.1. Use it to your site's advantage.

Setting Cloudflare up

First, go to their official website and sign up for a free account. After confirming your email, you will be able to log in to your dashboard.

Start by adding your site.

Select the free plan.

Cloudflare will now scan for existing DNS records. If your website is already up, Cloudflare will figure out the IP of your server and move what records it can see from your registrar down here.

If it's a new website, you will have to input all the records from scratch. Here's how Woodwaker's records look:

I modified my origin IP here because I don't want to reveal it publicly. The critical thing to notice here is your A records. Let's say your domain is "gearbest.com" and your server's address is 172.161.14.59. It will go like this:

  • A, www, 172.161.14.59
  • A, gearbest.com, 172.161.14.59

Make sure your A records are proxied(orange cloud icon on) or all of this won't work.

Next, you'll have to replace the nameservers at your registrar with Cloudflare's nameservers. Login to your registrar and do it.

Once Cloudflare acknowledges the nameserver change, your website will be up.

The last crucial thing to do is set up your encryption correctly. Go to the SSL/TLS tab. Unless you know what you're doing, set SSL to "Full."

Optimal configuration

SSL/TLS

SSL: Full
Always Use HTTPS: Off
Authenticated Origin Pulls: Off
Minimum TLS Version: TLS 1.0
Opportunistic Encryption: On
Onion Routing: On
TLS 1.3: Enabled
Automatic HTTPS Rewrites: On
Certificate Transparency Monitoring: Off

Speed/Optimization

Auto Minify: Check JavaScript, CSS, and HTML
Brotli: On
Rocket Loader: On (this speeds up your site a lot but might cause some troubles with poorly coded themes and plugins. Works excellent with GeneratePress.)
AMP Real URL: Off

Caching

Caching Level: Ignore query string
Browser Cache Expiration: 1 year
Always Online: On
Development Mode: Off

Network

HTTP/2: On
HTTP/3: Switch to this whenever possible.
IPv6 Compatibility: On
WebSockets: On
Pseudo IPv4: Off (unless your server doesn't support IPv6, but most do.)
IP Geolocation: On
Maximum Upload Size: 100MB

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Vector images are "in." WordPress supports them out of the box, but you are not allowed to upload them using the Media Library because of security reasons. This can be changed easily.

You've probably heard that WordPress supports SVG vector files now, but somehow haven't been able to upload them? That's because the Media Library doesn't allow uploading the by default. SVGs can contain malicious code which can lead to code conflicts, cross-site scripting attacks, code injection, and errors. If you are confident in the source of your SVG files and want to add them to your website, proceed with this tutorial.

The method

Add this code to your child theme's functions.php file:

function add_mimes($mimes) {
    $mimes['svg'] = 'image/svg+xml';
    return $mimes;
}

add_filter('upload_mimes', 'add_mimes');

SVG security details

SVG support is not included in WordPress by default yet, because there are a few security issues. SVG file itself has an XML structure. This means it's possible to include several exploits inside of the image to perform several types of attacks.

You could even include JavaScript inside SVG files to perform complex tasks like logging users keystrokes and sending them to a 3rd party. Sounds scary, right?

You should only download SVG files from a reputable source. You should also run them through an SVG Sanitizer. This will clean them of any unwanted code.

I wouldn't advise enabling SVG support on multi-author WordPress sites. You will have no control over what kind of images your users are uploading.

Alternatively, use a plugin

You can also use a simple plugin, SVG Support, to allow SVG uploads.

I even found a plugin that performs SVG sanitization for you: Safe SVG.

Loading fonts externally doesn't make sense. Let's put them on our server to improve page speed!

According to GTmetrix, 6 out of 20 requests on Unhype's homepage are external fonts from Google. Let's store these fonts locally.

This will make your page load times shorter, decrease the amount of DNS requests, leverage browser caching, and bring your YSlow and Google PageSpeed scores closer to 100.

I'm using GeneratePress Premium on all of my websites and, for convenience, I set my fonts using the Customizer.

Download the font files

Go to Google Fonts and find the fonts that your website is using. In the case of Unhype, it's Oswald and Open Sans.

Select all the fonts you need using the "plus" icon. Then click the download button in the upper-right corner of this window.

All the typefaces will be compressed inside a .zip file. Unpack it and choose the fonts that you're using.

I only need the regular version of Open Sans so that I will delete all the other files.

Convert your fonts to the WOFF format

Right now we got our fonts in the TTF format, but to ensure better compatibility across various browsers and devices, we should convert them to WOFF.

You can do this easily using Convertio. The site offers ten free conversions every day, which should be enough for regular use.

Upload the fonts to your server

You can do this using an FTP client or a plugin that I usually use, WP File Manager.

The fonts need to be uploaded to /uploads/fonts/ directory. Remember to upload only your WOFF files. If the folder doesn't exist, create it.

Add your fonts to your CSS stylesheet

Go to your Customizer/Additional CSS. You need to add a snippet of CSS code for each font uploaded like this:

@font-face {
    font-family: 'Open Sans';
    src: url('https://unhype.com/wp-content/uploads/fonts/OpenSans-Regular.woff') format('woff');
    font-weight: normal;
    font-style: normal;
}

@font-face {
    font-family: 'Oswald';
    src: url('https://unhype.com/wp-content/uploads/fonts/Oswald-Variable-Weight.woff') format('woff');
    font-weight: normal;
    font-style: normal;
}

You can now invoke these fonts using regular CSS.

Add your fonts to the Typography section in your Customizer

To be able to choose your fonts using GeneratePress Typography menu, you have to add a function to your child theme's function.php file.

add_filter( 'generate_typography_default_fonts', function( $fonts ) {
    $fonts[] = 'Open Sans';
    $fonts[] = 'Oswald';

    return $fonts;
} );

Easy enough! You can already choose your new fonts in the Typography section. They are located under the "System Fonts" tag.

Remove any Google Font requests that are left on your site

If you're using Generate Press, removing all Google Font requests is as easy as adding this code to your child theme's functions.php file:

add_action( 'wp_enqueue_scripts','tu_remove_google_fonts', 10 );
function tu_remove_google_fonts() {
    wp_dequeue_style( 'generate-fonts' );
}

Let's recheck the waterfall to see if our problem is fixed.

Well done! All fonts are hosted locally now.

How to do all of the above without coding

I wouldn't do this personally in this case, because I always try to minimize my plugin use, but if you're terrified to mess with code you can use these two plugins:

  1. OMGF | Host Google Fonts Locally
  2. Disable Google Fonts

I think they are pretty self-explanatory. Can't guarantee they work with every theme.

The secret of your success and wellbeing is rooted in your daily routine. You need a solid schedule to work on what's important, minimize procrastination, and keep track of your progress.

When you start a new project, you have to give it everything you got. You need to be fully-equipped, both mentally and physically.

A successful routine is not only about working efficiently. It's about addressing all of your human needs.

Physical and mental health

These two things are dependent on each other. Taking care of my physical and mental health is one of the most important aspects of my life.

Over the years, I found that these are the tools I need to feel good:

  • solid daily workouts
  • nutrition that works for me (keto diet, intermittent fasting - only eating between 10 AM and 6 PM)
  • not obsessing about work
  • meditation
  • a sense of purpose
  • absolute sobriety including alcohol, nicotine, caffeine, and all other drugs

Work and procrastination

Many people are surprised when they realize I only work 7 hours every day and manage to get so much done. The "secret" is working every minute of these 7 hours. Almost always in the zone.

I try to eliminate all distractions. I don't browse Reddit during work, and I don't watch Youtube videos. I work, and I do it as efficiently as I can.

Social life

We're social creatures. Even if you're working on a promising project, find the time to meet with your friends once every few days.

By the way, I never drink alcohol — not even one beer. Alcohol has terrible pros/cons ratio.

Buildings habits

I try to do the same things every day, and I only do things I enjoy. Find exercises that you love, don't do them just because it's healthy. Building habits takes time. Don't get discouraged if your first week on a new schedule is stressful.

The reason why I'm working out every day is not that it's the most optimal way to grow muscles. It isn't. I work out every day because it's much easier to stick to a habit this way. Right now, working out is as essential to me as brushing my teeth. And I care much more about building a strong habit than having 5% more muscle mass. I'm not doing this to become a bodybuilder.

Flexibility

A good schedule has to be flexible. Sometimes I'm out on meetings all day, but, because my workout is right after I get up, I will never miss it. My meditation time can always be moved later.

Sometimes there will happen things that are outside of your control. You will have to adjust accordingly.

Rules

To build a well-oiled system, you will need a set of rules. I used to spend way too much time on Youtube and Reddit. I realized it's a waste of time, so I added a rule - no browsing social media during work unless it's business-related.

Rule out all the things that take too much time and are working against you. "Rule in" things that improve your life.

My routine

My daily routine is more than the sum of its parts. It's a result of years of trying and failing, learning, and improving. Make sure you don't copy it 1:1. Treat it just as an example and adjust things according to your specific needs.

When designing your routine, try to analyze deeply which bad habits are preventing you from achieving your goals and how to work around them.

Your routine will look completely different if you're working a 9-5, if you have kids, or if you're a night owl.

I like to print out my schedule and put it up on the wall, where I work, so I adhere to it 100%.

Here is the schedule that I currently use. I will come back to this post and update it whenever something changes.

6:30 AM

I wake up using an alarm clock and try to get out of bed as quickly as possible.

Then I do my morning ritual: brush my teeth, floss, drink some water, do my bathroom business.

7 AM - 8 AM

I start my daily workout, which lasts for around 45-50 minutes. In between sets, I brew my tea, choose clothes, clean the desks, prepare my food and supplements.

I only drink tea that doesn't contain caffeine. My favorite is Stash Tea.

My workout kit consists of a pair of dumbbells, a bench, and a mat.

After the workout, I take a quick shower.

Twice a week, I will quickly run and do some grocery shopping before work. Things that I don't order online like eggs, meat, and fresh veggies.

8 AM - 1 PM

This is my first, and most important, work block. When working, I alternate between a regular desk and a standing desk. I always try to do a 5-minute break every hour. I stretch or go out on my patio.

Most work gets done during this block. I focus on creative and challenging stuff like writing, programming, designing, doing things that are challenging to me.

I will eat my breakfast when I get hungry, which is usually around 10 AM. I'm generally still super excited about my tasks, and I don't care much for breakfasts, so I eat while I'm working.

This is the best computer chair I've ever used. Yeah, it's expensive, but my spine is worth more to me.

1 PM - 2 PM

I have lunch with my wife at home. Sometimes we watch an episode of The Office while eating or something like that.

2 PM - 4 PM

This is my second, and last, work block.

In this block, I focus on things like answering emails, talking to my employees, client calls, performing website updates, and other point-and-click stuff.

4 PM - 4:30 PM

Meditation time. The length depends on how I feel at the time. I try to meditate for at least 15 minutes every day. If I feel unusually anxious or tired, I will sit for up to 45 minutes. Doesn't happen a lot, so let's say 30 minutes on average.

My meditation sessions work as a great cool down after a hard day's work. It's the perfect bridge between the virtual world and real life.

I use a super-nice zafu. Unnecessary, but I enjoy having nice things around me.

4:30 PM - 5:00 PM

Dinner with my wife.

5:00 PM - 7:00 PM

Time for going out, meeting with friends, doing things that give me purpose, and enjoying the real world.

7:00 PM - 10:00 PM

Spending time with my wife, working on my hobbies, reading, listening to audiobooks, playing guitar and piano, playing video games, or watching movies.

I finish this block with writing out tasks for the next day.

10:00 PM - 10:30 PM

Evening routine and sleep. Quick shower or bath. Brush my teeth and floss. Usually, around 10 PM, I take 500mcg of melatonin, sublingually.

I try to get 8 hours of sleep every night.

Take a day off

Take a day off once or twice a week. You're not a robot. Some people are weaker. Some people are stronger. Do whatever works for you. If your body is telling you that you shouldn't workout today, don't.

When I'm taking a day off, I will usually still do my workouts, unless I'm feeling fragile after a tough week.

I enjoy spending my days off in nature. I typically drive out of town once every week or two to relax.

There are only 3 social media platforms that are worth signing up for if you're building a new site: Youtube, Pinterest, and Facebook. In that order. In most cases, everything else is a huge waste of time.

I've analyzed websites which are top-performers, but not huge players. Sites that a regular person with a lot of knowledge and motivation could build. I've chosen 10 diverse niches with 5 websites in each niche.

Websites I analyzed

I tried to not only analyze the volume of traffic they are getting but more importantly, why and how they are doing it. I summarized these findings in my conclusions at the bottom of this page.

Look, this isn't a conclusive study. I only picked 5 sites for each topic, I didn't test multiple samples. I'm not really looking for any correlations here. I just wanted to show you what is typical for a reasonably successful site. You should check out their numbers and further investigate any results that look interesting to you. I specifically picked sites that are getting at least some numbers from social media platforms. In real life, there's a ton of sites that are not bothering with doing social media and they are getting hundreds of thousands or even millions of visits monthly just doing SEO.

I'm using SimilarWeb Enterprise estimates for all my traffic predictions. I harvested the data in August 2019.

Digital marketing

Income School


 

Total monthly visits: 350.44k
Percentage of traffic from social: 15.45%
Top-performing platforms: Youtube

Authority Hacker


Total monthly visits: 453.95k
Percentage of traffic from social: 9.04%
Top-performing platforms: Facebook, Youtube

Niche Hacks


Total monthly visits: 332.19k
Percentage of traffic from social: 5.08%
Top-performing platforms: Facebook

Niche Pursuits


Total monthly visits: 508.37k
Percentage of traffic from social: 3.16%
Top-performing platforms: Facebook

Stopping Scams

Total monthly visits: 73.29k
Percentage of traffic from social: 2.81%
Top-performing platforms: Facebook

Travel

Practical Wonderlust


Total monthly visits: 218.42k
Percentage of traffic from social: 6.64%
Top-performing platforms: Pinterest

The World Pursuit


Total monthly visits: 354.65k
Percentage of traffic from social: 4.04%
Top-performing platforms: Pinterest

Big World Small Pockets


Total monthly visits: 81.55k
Percentage of traffic from social: 5.89%
Top-performing platforms: Pinterest

Along Dusty Roads


Total monthly visits: 279.63k
Percentage of traffic from social: 3.9%
Top-performing platforms: Pinterest

Back-packer


Total monthly visits: 103.98k
Percentage of traffic from social: 10.05%
Top-performing platforms: Youtube

Men's fashion

The Fashinisto


Total monthly visits: 261.33k
Percentage of traffic from social: 13.65%
Top-performing platforms: Pinterest

Fucking Young!


Total monthly visits: 135.38k
Percentage of traffic from social: 23.99%
Top-performing platforms: Pinterest

Fashionably Male


Total monthly visits: 111.06k
Percentage of traffic from social: 9.28%
Top-performing platforms: Facebook

Image Amplified


Total monthly visits: 112.50k
Percentage of traffic from social: 1.98%
Top-performing platforms: Pinterest

I Am Alpha M


Total monthly visits: 304.71k
Percentage of traffic from social: 32.04%
Top-performing platforms: Youtube

Cooking and recipes

Del's Cooking Twist


Total monthly visits: 282.56k
Percentage of traffic from social: 11.47%
Top-performing platforms: Pinterest

Baking Mad


Total monthly visits: 389.75k
Percentage of traffic from social: 4.13%
Top-performing platforms: Pinterest, Youtube

Foxes Love Lemons


Total monthly visits: 131.22k
Percentage of traffic from social: 7.55%
Top-performing platforms: Pinterest

Lil' Luna


Total monthly visits: 1.06m
Percentage of traffic from social: 24.01%
Top-performing platforms: Pinterest

Amy's Healthy Baking


Total monthly visits: 394.90k
Percentage of traffic from social: 6.36%
Top-performing platforms: Pinterest, Facebook

Parenting and babies

My Fussy Eater


Total monthly visits: 318.11k
Percentage of traffic from social: 4.82%
Top-performing platforms: Pinterest

Yummy Toddler Food


Total monthly visits: 291.42k
Percentage of traffic from social: 4.7%
Top-performing platforms: Pinterest

My Kid Lick The Bowl


Total monthly visits: 148k
Percentage of traffic from social: 18.75%
Top-performing platforms: Pinterest

Cool Mom Picks


Total monthly visits: 120.63k
Percentage of traffic from social: 16.31%
Top-performing platforms: Pinterest

Project Nursery


Total monthly visits: 100.36k
Percentage of traffic from social: 35.5%
Top-performing platforms: Pinterest

Weddings

Style Me Pretty


Total monthly visits: 286.76k
Percentage of traffic from social: 46.38%
Top-performing platforms: Pinterest

Green Wedding Shoes


Total monthly visits: 284.53k
Percentage of traffic from social: 27.87%
Top-performing platforms: Pinterest

Wedding Chicks


Total monthly visits: 270.24k
Percentage of traffic from social: 23.08%
Top-performing platforms: Pinterest

Rock My Wedding


Total monthly visits: 102.95k
Percentage of traffic from social: 15.63%
Top-performing platforms: Pinterest

Here Comes The Guide


Total monthly visits: 424.23k
Percentage of traffic from social: 4.1%
Top-performing platforms: Pinterest

Interior design and home improvement

Design Sponge


Total monthly visits: 471.72k
Percentage of traffic from social: 10.91%
Top-performing platforms: Pinterest

Desire To Inspire


Total monthly visits: 111.48k
Percentage of traffic from social: 11.72%
Top-performing platforms: Pinterest, Facebook

SF Girl


Total monthly visits: 121.50k
Percentage of traffic from social: 39.04%
Top-performing platforms: Pinterest

Emily Henderson


Total monthly visits: 661.35k
Percentage of traffic from social: 8.53%
Top-performing platforms: Pinterest

Remodelista


Total monthly visits: 646.74k
Percentage of traffic from social: 10.27%
Top-performing platforms: Pinterest

Beauty and skincare

Makeup


Total monthly visits: 620.16k
Percentage of traffic from social: 5.8%
Top-performing platforms: Pinterest, Facebook

Going Zero Waste


Total monthly visits: 314.86k
Percentage of traffic from social: 8.68%
Top-performing platforms: Pinterest

Total Beauty


Total monthly visits: 1.17m
Percentage of traffic from social: 6.03%
Top-performing platforms: Pinterest

Vampy Varnish


Total monthly visits: 82.25k
Percentage of traffic from social: 3.02%
Top-performing platforms: Pinterest, Facebook

The Beauty Look Book


Total monthly visits: 223.02k
Percentage of traffic from social: 3.06%
Top-performing platforms: Pinterest, Instagram

Hiking and camping

Beyond The Tent


Total monthly visits: 182.51k
Percentage of traffic from social: 4.88%
Top-performing platforms: Pinterest

50 Campfires


Total monthly visits: 167.19k
Percentage of traffic from social: 4.57%
Top-performing platforms: Pinterest, Facebook

Cool of the Wild


Total monthly visits: 224.57k
Percentage of traffic from social: 1.9%
Top-performing platforms: Pinterest

The Hiking Life


Total monthly visits: 133.34k
Percentage of traffic from social: 1.84%
Top-performing platforms: Reddit

The Trek


Total monthly visits: 329.68k
Percentage of traffic from social: 14.02%
Top-performing platforms: Facebook

Bodybuilding and growing muscle

Invictus Fitness


Total monthly visits: 238.14k
Percentage of traffic from social: 2.28%
Top-performing platforms: Facebook, Pinterest

Mike Reinold


Total monthly visits: 185.68k
Percentage of traffic from social: 6.24%
Top-performing platforms: Facebook, Pinterest

Thenx


Total monthly visits: 477.47k
Percentage of traffic from social: 29.98%
Top-performing platforms: Youtube

Advanced Human Performance


Total monthly visits: 207.86k
Percentage of traffic from social: 6.25%
Top-performing platforms: Youtube

Starting Strongman


Total monthly visits: 88.13k
Percentage of traffic from social: 16.49%
Top-performing platforms: Reddit, Facebook

Platform breakdown

Youtube

Youtube is probably the best social media site you can put your time into right now. Videos that you upload to Youtube work exactly the same as articles on your website, SEO-wise. The only difference (a big one) is you don't own the Youtube platform, so be sure to backup all your videos, because Youtube sometimes bans accounts for almost no reason. Once you get a good number of videos up you will start getting some traffic from Youtube and this number will only grow.

Ranking on Youtube is much, much easier than ranking on Google for the same keywords. There's just a much bigger barrier of entry to creating videos than writing articles. The truth is, anyone can create videos now, so there's no excuse for not doing it now.

Youtube is the only social media platform where the content you create will keep on giving you traffic almost forever.

An example of great Youtube marketing is the Income School. As you can see, it's no rocket science. Just 2 pals talking about some topic for 15+ minutes. And they're generating massive traffic and profits because of it.

Pinterest

Pinterest is a close second. It works really well if your website is in one of the following niches:

  • Hobbies and interests
  • Food and drink
  • Home decor
  • Hair and beauty
  • Health and fitness
  • Holidays and events
  • Kids and parenting
  • Men's fashion
  • Travel
  • Women's fashion

Although your actions on Pinterest will usually yield only temporary benefits of traffic, it's still easy to get enough of it to matter. If you own a niche site that fits the demographics of Pinterest, you shouldn't miss out on this opportunity.

Here are some interesting statistics about Pinterest:

  • Pinterest attracts over 300 million users monthly.
  • Pinterest reaches over 80 percent of women aged 25-54 in the US.
  • Over 50 percent of new users in 2018 were men. There is a chance that Pinterest will become a platform popular with all genders in the future.
  • Higher-income, well-educated US users are twice as likely to use Pinterest as lower-income and less-educated people.
  • Over 80 percent of women on Pinterest use the platform to plan their important celebrations and improve their home decor.
  • Over 90 percent of users try out the ideas they find on Pinterest.
  • Over 90 percent of heavy-users plan their purchasing decisions using Pinterest.

Source: Pinterest

If your content is good and you know what you're doing, it's relatively easy to get 50k-100k additional monthly traffic from Pinterest with an hour of pinning every day. It's no accident that most of the websites I analyzed are getting a significant portion of their social traffic from Pinterest.

Lil' Luna is getting over a quarter million monthly visitors from Pinterest.

Facebook

Facebook used to be good. Now it pretty much sucks, unless you're doing paid ads.

There are only 2 use cases where it's worth doing it:

  1. You're running a big business. You've got a full-time social media manager who's going to blast your Facebook page with unique, awesome content and interact with people all day.
  2. You want to run a Facebook group for your community. It works really well for some sites!

Running a group is fine, but remember that:

  • You don't own Facebook. You have no idea what will happen in the future. Facebook pages used to perform well and then, a few years ago, Facebook changed everything in favor of paid ads.
  • You're sending your audience away from your page to a 3rd party, just to funnel them back later to your website. Kind of a weird move.

I'd rather just focus on really solid email marketing, or implementing some kind of community functionality on your website.

Stopping Scams is a great example of Facebook marketing done the right way.

Instagram

Bad. Lately, Instagram is utter crap. It used to be good. A few years ago. Now it's saturated with bots and bullshit.

Instagram is only good if:

  • You own a huge brand with a big marketing budget and are able to pay tens of thousands of dollars to real influencers to promote you.
  • You're in a very specific niche like selling bracelets, hippie t-shirts, eco cosmetics, or custom watches and you want to do giveaways and market this way.

Even if your niche fits Instagram's audience, you will be better off spending your time doing Pinterest marketing.

I suggest you don't even create an account there. Unless you're planning on becoming VSCO, that is.

Twitter

Twitter won't get you any traffic unless you're such an excellent copywriter that your tweets go viral.

Like this guy.

For the rest of us, it's a waste of time.

Reddit

Reddit is a good traffic source. The problem with Reddit is, you can't really make it happen on demand. It kind of has to happen organically. Unless you want to use some shady methods, you can't submit your website to Reddit every day. The platform has strong community-based moderation and rules against blog spam.

What I would recommend is - whenever you create a REALLY exceptional Value Post, post it to an appropriate subreddit. Don't do it more often than twice a month.

Don't even try submitting any Commercial Posts.

Someone who's doing well with Reddit: The Hiking Life.

LinkedIn

LinkedIn is pointless unless your niche is HR, job recruitment and other corporate-related stuff. Tried in the past with several niches, didn't see much success.

Tumblr

Tumblr is a platform mostly used by young people. If this is your demographic and you have a solid marketing strategy, then it’s worth to spend your time and efforts on Tumblr.

Snapchat

Same story as with Tumblr. Snapchat is a weird video platform used primarily by young people. Btw, the content on Snapchat is super-ephemeral.

Medium

Medium was very good a few years ago. I used to write short versions of my posts as bait and put them up on Medium with a link back to my website. They would rank quickly and they would rank high.

Recently, Google stopped favoring posts that appear on Medium. Right now it's just as hard to rank a post on your own website as on Medium, so I recommend not bothering yourself with this platform.

Conclusions

Youtube is great. Almost anyone can and should make videos. Even if they are not the best, they will get you some traffic. Don't worry too much about your equipment, your accent, or what exactly you're saying. Don't try to make them perfect.

Pinterest is an awesome traffic tool if what your niche does well on that platform. It's one of the most time-efficient ways to get traffic right now. Actually, when choosing a niche for a new site, I would make sure that it exists on Pinterest.

Facebook is alright if you can't be on Pinterest and you want to have a place for your community. Then again, I'd focus more on email marketing and think about creating some kind of community functionality on my own website.

Just remember, SEO and developing your own site is way better than spending time on social media. The bigger you grow, the less percentage of traffic you will get from social media - there is no way around it. Posting to social media just doesn't scale unless you have a team of social media managers working under you. In the long run, it's so much more efficient to focus on SEO and producing evergreen content for your site than time-sensitive posts on your social media platforms. Remember, nobody will ever take your site away from you. Youtube is the most long-lasting out of all of them, but still, you don't own the platform, so don't put all eggs in that basket either.

Social media is a good addition to your traffic strategy. In the first 2 years or so it can provide these early gains and profits that you need. Later, depending on your niche and strategy, it can become less significant. Still, any good marketer should be well-versed in the world of social media platforms.

x86 and x64 simply refer to a family of processors and the instruction set they use. In general, x86 is 32-bit, and x64 is 64-bit. All modern processors are 64-bit and thus can allocate additional memory and perform faster operations.

Some history

x86 is a 32-bit instruction set, x86_64 is a 64-bit instruction set. The term x86 was derived from the fact that early successors to the Intel 8086 also had names ending in "86".

In the past, x86 was a 16-bit architecture. Today it only exists as 32-bit architecture. AMD continued that trend into the realm of 64-bits. x64 is actually more correctly "x86-64", the 64-bit extension of x86. Both of these improvements helped to lower the cost of computers and to increase their performance. These are the reasons why x86 and x64 are one of the most essential concepts in computing today.

64-bit processors can run both 32-bit programs and 64-bit programs.

How does it actually work?

On a 64-bit Windows, you can either use, since x86 will run in legacy mode. On a 32-bit Windows, you should only use x86. For Linux, you should select appropriately use x86 for a 32-bit OS, and x64 for a 64-bit OS.

If you see a folder called "Program Files (x86)", it means that you are running a 64-bit version of Windows. That folder contains the programs installed that are 32-bit. You regular "Program Files" will hold your 64-bit applications.

Whenever a program is running, it will be allocated some amount of RAM. The amount of RAM allocated to it depends on the operating system and its the CPU's architecture. A 64-bit architecture can allocate, in theory, 4,294,967,296 times more memory than a 32-bit.

Software and compatibility

Extra memory isn't the only reason to have a 64-bit computer. 64-bit processors can deal with data in 64-bit chunks, which is obviously more efficient than moving it around in 32-bit chunks.

Developers should be only creating 64-bit apps these days, as this is the current standard. In the future 32-bit apps and 32-bit operating systems might stop being supported.

When your social media handle is taken, don't panic. The best thing you can do is modify your original name using clever little hacks like adding a prefix or a suffix.

Whether you're looking for a personal or a business handle, I got some tips for you.

It's really not a big deal if your main name is taken.

Looking to buy a domain name?

Get an exclusive Namecheap discount

I wanted to create social media accounts for Woodwaker and encountered this particular problem. I know that a lot of individuals and businesses face this obstacle when first setting up.

How to check the availability of your social media handles in bulk

My favorite site for that is Namechk. Apart from social media handles, it also checks domain name availability.

I checked my handle of choice, "Woodwaker," and almost all of the accounts were already taken :(. I was really looking for something that will be available on all of Twitter, Pinterest, Reddit, Facebook, Youtube, and Instagram. There are several things I can do.

By the way, red means "communication error." Always check each service manually once you find something that you like. Namechk tends to get false negatives with Instagram and sometimes has problems with checking Reddit. No tool is perfect but, hey, it's free.

A few pointers for choosing a name

Here is my short checklist for what constitutes a good social media handle:

  • The name is available on all social media platforms I'm interested in.
  • It's as short as possible. Twitter has a 15 character limit for usernames.
  • No numbers or underscores. Not all platforms allow underscores.
  • Feels authentic and goes well with my brand.
  • It's easy to remember and type.

Add a prefix

Some of my favorite social media prefixes are:

  • Real, Actually, Iam, Im, ThisIs, Its, WeAre, Being, Official, The, TheReal, Daily, Just, True, AKA, Said, ArtOf, Team - these are pretty universal
  • Mr, Miss, Missy, Ms, Mrs, Dr - if you're making an account for a person
  • Lil, Big, Kid, Young, Old, Fat, Skinny, Boy, Girl - works well with entertainment niches
  • Hey, Hi, OhHey, OhHi, Hello, Love - give your account a homely feeling
  • Try, Use, Get, Join, Ask - create a call to action

Now, it's very simple. Take a prefix that you like, say, "Mr", combine it with your name and check its availability with Namechk. In this case, I would check the name "MrWoodwaker".

Hey, I think this guy reads my guides! 😉

Add a suffix

Here's a list of good suffixes that you can add to your name:

  • Official, Social, Actually, Iam, ItIs, WeAre, Live, Real, 4Real, IRL, Buzz, Notes, Chat, Clout, Me, Says - general stuff
  • Com or DotCom - use whatever TLD works for you
  • US, Chile, Texas, NYC, MA, Cal, 60606 - if your brand is local
  • Love, XO, XOXO, XD - cater to younger audiences
  • PhD, MsC, OBE, MD - if that's a part of your title
  • Nation, Tribe, Group, Team - if you want more cred in your name
  • Ster, Izer, Pedia, Ville - create a fresh spin of your name
  • App, Blog, Site, Journal - tell them what kind of product you're offering
  • Inc, HQ, Co, LLC - if you're a corporation
  • Legal, Media, Labs, Photo, Films, TV - tell them what your business is about
  • Writes, Codes, Sings, Speaks, Lifts, Paints - tell them what your profession is

Use your initials, abbreviate or shorten your name

So let's say your name is Jessica Bode and you're a painter, right? 🙂 You could abbreviate your name to "JBo" and add a suffix like "Paints". "JBoPaints" sounds good to me.

A famous example would be what Ashton Kutcher did. "A" plus "K". "aplusk". Simple and brilliant.

Use alliteration

Alliteration is the conspicuous repetition of identical initial consonant sounds in successive or closely associated syllables within a group of words, even those spelled differently. As a method of linking words for effect, alliteration is also called head rhyme or initial rhyme.

To put it simply, two or more words that start with the same letter usually sound awesome together. Examples of famous alliterated names include Coca-Cola, PayPal, Rolls Royce, American Apparel, and Dunkin Donuts.

If you're a painter and your name is Pamela, you're in luck. Grab "PamelaPaints" and be on your way.

Make something up, use an unusual word

You can find a lot of inspiring words and names on these subreddits:

I just found out five minutes ago that "sweven" is an archaic form of "to dream". "Sweven" sounds like "Steven". If my name would be Steven, I'd maybe go for "EvenSweven". Funny, memorable and available everywhere. Would work for some kind of a lighthearted/entertainment site.

Combine different methods if you still can't find anything good

If your base name is super popular you can try combining a prefix, your name, and a suffix. I guarantee you will find something decent eventually.

Final words

After some thought, I've decided to go with "WoodwakerSocial" for this project.

Need a domain name?

Get an exclusive Namecheap discount

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