I am rich, not because I have a lot of money.
I am rich because my wealth frees me from wasting time doing things that I don't enjoy.

If you agree, you've come to the right place.
  • BS in CS
  • Got lucky with Bitcoin
  • ex-FAANG engineer
  • Startup acquired by Google
  • Frugal, not a hustler
  • Retired by 30
  • Loves index funds

Who the hell is Jacob Finch?

Since I was a kid, I was heavily invested in tech. I started by getting a bachelor's in computer science. At that time, I was already working a decent job as a backend developer for almost three years, but I wasn't feeling happy in an office environment.

Right after graduating, I left my hometown to see the world. I managed to convince my boss to let me work remotely. I stayed with the same company for one more year. In 2007 I set off to see the world.

After two years, I came back and managed to get a job at one of the FAANG companies, which I quit within two years to be the first hire at a startup that was soon to be acquired by Google.

I was doing consulting for a company that was mining cryptos, and I got super-lucky with the Bitcoin craze. Right now, I wouldn't put more than 1% of my wealth into cryptocurrencies.

I worked remotely and traveled until 2017 when I frugally retired. In 2019 I settled down in Spain with my wife. I'm in my mid-30s now. Living these days reminds me of what life is like, instead of being a relief from it.

I come from a typical higher-middle-class neighborhood. I don't have a Ph.D. I'm not the most intelligent guy around. I don't think I'm unique or better than others. I don't believe in fairy tales. I'm interested in freedom, not insane wealth. I invest my money instead of spending it so that I don't have to work.

I don't have a boss. I don't have to explain myself to anyone. I don't know what stress or lack of free time is. I don't drink a lot, I don't smoke, and I don't do hard drugs. I don't use Instagram in my free time, and I don't YOLO.

I read a lot, and I write a lot.

I'm not seeking happiness because I'm happy. I know what I wanted, and I got it. I usually have a firm opinion on any given subject.
Don't listen to all the hustle gurus telling you you can make a million next year.
  • Telling it like it is
  • Financial independence
  • Early retirement
  • Yay for freedom
  • Nay for politics
  • Lifestyle deflation
  • Pragmatic primitivism

What is this site about?
What are your main ideas?

The problem with online publications is that almost everyone is afraid to tell the truth. All blogs are polite and politically correct. By now, people expect that what you're publishing as a blogger will be the same rehash of an old idea instead of something groundbreaking. The blogosphere is BORING.

I decided to go against the tide and cut the bullshit. There will be no censorship, and no me boasting my wealth or branding myself as an influencer. I've got enough money and I also don't care about being famous. That's why I'm not a fan of showing my face here too much either.

I write this site in form of notes to my younger self. I create articles that I wish existed when I was 18. They are aimed at bright people who hate the grind and want to get out. Topics include financial independence, early retirement, lifestyle design, emerging technologies, content marketing, mental health, physical health, hobbies, meditation, happiness, investments, wealth planning, and relationships.

I want to be left alone by the government and pay reasonable taxes. I want to severely limit the size of massive corporations like Google and Amazon, because, as history shows, powerful entities always end up corrupt. I also know we have enough money to help less fortunate people and I want to distribute it fairly.

I'm tired of traditional politics and pointing out what's right for society. After years of trying, I realized I couldn't influence what's happening globally. I'm focusing more on local issues like building a community where I live.

I believe that modern society is living in a collective mass hallucination which is upholding the status quo. Most people got absolutely no real skills. We live in little countries that are only surviving because exploiting resources, the third world, and the little guy are somehow still a thing in the 21st century.

I believe what we most need as a society is establishing horizontal structures of power and community life. I believe that heterosexual relationships are inherently unequal, because men typically have more power than women due to the flawed structure of the atomic family. The result is the dreaded divorce and both parties ending up unhappy. I believe we have a lot to learn from women.

I believe we also need to focus on more stuff in real life like doing things with our hands, teaching empathy, and less on depressingly unnecessary jobs blue-collar jobs. I call myself a pragmatic primitivist. I believe going back to the roots is very healthy, but at the same time I don't want to discard our progress. We need our vaccines and trans people should be able to get their sex change if they want to. It's 2020, guys.
When the storm comes and the trees are left bare, what's left?
  • A little house with a yard
  • Financial independence
  • Build a community
  • Don't be a follower
  • Enjoy the process

What does freedom mean to you?
Who's your biggest role model?

Freedom is a small house in a city with cheap real estate, with a garden for horticulture. The yard is way more important than the house. Walking/biking distance of shops/communities. Financial independence by minimizing my spendings, maximizing my income, and safe, diverse, mostly passive investments.

When I was young, I used to think homesteading off-the-grid and self-sufficiency are the solution. I visited many people who were doing this. Almost all of them were miserable, and the communities were falling apart. There are better solutions for modern times.

Role models? Nobody. Fuck Bezos, Chomsky, Gates, Marx, Musk, Obama, Rogan, Sanders, and whatever jerk you're following. They are just people. We're better than perpetuating these cults of personality.

Good ideas don't have to be tethered to any one person. When we put all of our hopes into one individual, praise them, and scream their name, they are ALWAYS going to disappoint us in the end. Because power always reveals who you truly are.

No human is worthy of worship. You don't need people to lead you. I read a lot of books, but I always question what they are saying. When I tell you something, always question me.

Instead of focusing on goals, learn to enjoy the process. You will most likely discover in the end that the goals were lies anyway.

Nobody has ever proven that I actually know what I'm talking about. Never blindly trust people on the Internet—do your own research.

Unhype is 100% independent and not financed by a private equity firm or a large company. If it ever changes I will let you know here.

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Happiness is a state of mind distinguished only by its contrast with unhappiness.
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